Entrepreneurs, CEOs, Coaches, Consultants, & Subject-Matter Experts...

Intellectual Authority Changes Everything

Most books get added to the content pile. Yours becomes the backbone of your business.

 

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DON'T WRITE THE WRONG BOOK!

I can’t tell you how many accomplished women have said, “I wrote a book, and it didn’t bring me a single client.”

Then they show me their book, and I think: No wonder. You wrote the wrong book.

Translation: They don’t have a book problem. They have an authority problem. No authority means no influence, no trust, no clients.

After decades in law, journalism, and book publishing, I can spot the difference between a book that merely tells a good story and a book that establishes your authority: a book that makes people seek you out for your expertise.

In this book's 73 pages, you’ll discover why some books build authority and attract clients... and why most don’t.

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  • Your expertise isn’t the differentiator anymore. Learn what actually makes you sought after in a crowded market in 2026.

  • Without developing your own intellectual property, you're just doing work anyone can copy. This book explains why your intellectual authority depends on creating IP. 
  • Learn the difference between “practitioner brain” (am I helping enough?) and “business-owner brain” (is this building an asset that pays me back?) and which one actually attracts clients.

From Expert to Author: The Status That Brings Clients to You

This book is for you if...

  • You’re an expert with boots-on-the-ground experience who’s been “meaning to write a book,” but you keep starting and stopping because you don’t really know your message, or what belongs in the book (and what doesn’t). BOOK to BUSINESS shows you how to lock in your messaging and keep the book focused. 
  • You’re great at what you do, but people don’t “get it” fast enough, so you’re stuck explaining, proving, and posting without consistent inquiries. BOOK to BUSINESS helps you anchor your message so the right clients understand (and choose) you.
  • You’re done building someone else’s vision with your talent while your impact stays capped. The BOOK to BUSINESS process shows you how to write a book with one job: attract ideal-fit, ready-to-buy clients—so you can build your own.
  • You already have results and credibility, and you’re ready for bigger rooms, bigger partners, and bigger opportunities. BOOK to BUSINESS shows you how to write a tight, highly readable book that your ideal clients can finish quickly and act on.

 

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Every Book We Published in the Past Year Became a #1 Amazon Category Bestseller

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THE BONUS 4-DAY ACTION PLAN

BONUS #1: Book‑Writing Do’s & Don’ts

Day 1: Avoid writing the wrong book

A quick, practical tip sheet to help you write the right book (because writing the wrong book is surprisingly easy), so every chapter supports your business instead of becoming a well‑written detour. 

 

BONUS #2: The BOOK to BUSINESS Blueprint

Day 2: Map your 4-step path from BOOK to BUSINESS

An end-to-end roadmap for building your business around a focused 50-page book that's the beginning, not the finish line. The goal is a clear message, a stronger offer, and a simple path from reader to paying client.  

 

BONUS #3: The BOOK to BUSINESS ZigZag Funnel™

Day 3: What to say + what to offer

This funnel’s built for how people actually make buying decisions, because buyers don’t move in a straight line. The ZigZag Funnel shows you what to say and what to offer (and when), so you stop guessing what to email and start using a simple sequence that matches how buyers decide.

 

BONUS #4: The Complete Business Setup Checklist

Day 4: Be ‘ready to do business’

A comprehensive, step-by-step checklist to ensure all the other pieces of your business are “ready to do business,” including key legal and compliance basics (copyright and trademark), because you can’t take the lawyer out of this entrepreneur. Also, when the book brings in leads, your business must be ready to take payment and deliver confidently

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QUESTIONS?

ARE YOU NEXT?

When your business hands you lemons, use the juice to write a book that attracts ready-to-buy clients. 

Hi, I’m Lin Eleoff, a lawyer-turned-entrepreneur and CEO/founder of BOOK to BUSINESS™, a boutique publishing firm that helps women launch and grow their businesses by writing short, authority-building books that showcase their expertise. 

If you’re like me, you’re tired of blah-blah-blah advice from “the gurus.” My work is grounded in evidence-based marketing strategies that actually lead to paying clients—without compromising your integrity or spamming your followers.

That’s why I start with a book. A well-crafted, strategic book doesn’t just tell your story; it becomes the backbone of your marketing—positioning you as the obvious choice, pre-selling your offers, and attracting ready-to-work-with-you clients before you ever get on a sales call.  

 In my new book, BOOK to BUSINESS, I share the exact blueprint for how a short book can change the trajectory of your business by turning your ideas into ownable and uncopyable intellectual property that positions you as a leading authority in your field. 

You want that, right?

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