1. What you're actually here to accomplish
You already have expertise.
What you may not have is a clear, compelling argument for why your particular way of seeing and solving a problem matters to the people you want to serve.
That's the work we do inside Message to Manuscript.
And we do it in a deliberate sequence.
MESSAGE
Develop the argument your business can stand on.
We'll examine your expertise, assumptions, experience, methods, and ideas to determine what you see about your prospective client's problem that she may not yet recognize.
Then you'll learn how to build and test the argument behind that perspective.
The result is a Trademarketable Message: one designed to create market power through Relevance, Recognition, and Significance.
Not a clever tagline.
Not another elevator pitch.
An argument with substance, brought to life in language your prospective clients can understand and evaluate.
BOOK
Give that argument a beginning, a middle, and an end.
Your Mighty Tiny Book is not intended to contain everything you know.
It's designed to deliver the argument your reader needs to experience, in the sequence she needs to experience it.
You'll learn how to decide which ideas belong, which don't, what each chapter must establish, and how the complete manuscript moves your reader toward a conclusion.
Typically 50 to 100 pages, a Mighty Tiny Book can be read in about an hour.
But don't let its size fool you.
Writing a short book that makes a compelling case requires considerable intellectual discipline.
Your goal is a complete working manuscript, ready for the next stage of editorial development.
BUSINESS
Give your business something coherent to build around.
The work doesn't end with the manuscript.
You'll also learn how the argument you've developed can inform your positioning, marketing, content, offers, and sales conversations.
Instead of producing disconnected pieces of messaging, you'll have an intellectual foundation that gives those activities direction and continuity.
You don't have to wait until your book is published to begin applying what you've developed.
And you don't have to build your entire business during this program.
The goal is to develop the argument that can become its foundation.